Concept Film · 2026 · Film · Finished
A shopper hijacks her own grocery run to sell you something, shot on an arm's length of nothing. Nobody in this aisle exists.
PhotorealEditorialCreator-style vertical ads — the format that actually runs on a phone
Finished cut · 0:14
What we tried
We tried the least cinematic format we own on purpose — handheld, vertical, one take, fluorescent overheads.
What happened
Performance is the whole product here. The moment the delivery slips, the illusion goes with it.
What we learned
We learned the tell people look for is the face, so the work goes into the face.