Campaign System · 2026 · Film · Finished
A claymation campaign for an HVAC brand: a toy van plowing through a snowy miniature town, logo readable in nearly every frame. Warmth, literally.
ClaymationStop-MotionCharacter campaign systems for service businesses — charm as differentiation
Finished cut · 0:05
What we tried
We tried answering 'how does an HVAC company stand out' with craft instead of discounts.
What happened
Clay makes a service brand touchable — people trust what looks handmade.
What we learned
We learned charm is a strategy, not a garnish.